Located just east of Bali, Lombok has been promoted as "an unspoiled Bali" for quite some time, with beautiful beaches, enchanting waterfalls and the large, looming volcano of Mount Rinjani. The anticipated tourism boom has been halted on several occasions. In 2000, mobs of the ethnic Sasak people, ostensibly provoked by fundamentalist Muslim agitators from Maluku, looted and burned churches as well as homes and businesses owned by Hindus and ethnic Chinese (who profess to be Christians). The bombing of nightclubs in Bali in 2002 further exacerbated fear held by tourist. For many years many Embassies issued advisory travel warnings against the travel to Indonesia. The ensuing years have been peaceful, but tourists have yet to regain confidence that travel to Lombok is safe.
The Islamic culture in Lombok compared to the Hindu culture Bali may also explain why 
Lombok is less popular than Bali in terms of shopping, cuisine, nightlife, and a multiplicity of accommodations. Conversely, Lombok offers visitors a chance to see traditional cultures (such as local markets, traditional villages, and numerous traditional celebrations). Lombok is also becoming increasingly popular with tourist and honeymooners who want to relax in an inexpensive, tropical, uncrowded atmosphere, with many "hidden beaches" and majestic scenery. Nothing happens quickly in Lombok and visitors who are stressed from their daily lives back home find Lombok a delightful getaway.
source: wiki
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